Principal and Founder

Private Label International

Wendi Stallings is the founder and principal of Private Label International, a full service interior design studio that develops hospitality environments and lifestyle brand experiences for clients worldwide. Founded in Scottsdale 2008, Private Label expanded to San Francisco in 2012.

A long-term change influencer and future thinker with over 25 years of experience, Wendi is an expert in lifestyle and design. Her industry knowledge, strategic creativity, and sharp eye drive innovation and trends. Using the power of design and her insight into the heart of consumer preferences and market demands, she caters to leading developers, architects, hoteliers and restaurateurs seeking to appeal to sophisticated experience seekers who like to keep their lives interesting and unpredictable.   

Under Wendi’s leadership, Private Label has worked on many notable projects with prominent clients such as CBRE, DMB, Greystar, Alliance Residential, Hilton, Marriott, Starwood, Stockbridge, Invesco, The Wolff Companies, among others. Collection of work focuses on resorts, multifamily, condominiums, master-planned communities, restaurants and retail environments. Wendi and her team have earned numerous industry awards, including: Gold Nugget, Multi-Housing News, Multi Family Executive, National Association of Home Builders awards, and many more. Personally, Wendi also is a member of the MHN Executive Council. 

Wendi graduated from The School of the Art Institute of Chicago and Ecole Speciale d’Architecture in Paris earning her degree in interior architecture. She holds a national certification from the National Council for Interior Design Qualifications (NCIDQ).

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