Marcie Merriman

Marcie Merriman is a globally recognized cultural anthropologist and business strategist who helps organizations lead through disruption driven by generational change, cultural evolution, and emerging technologies. With over 25 years of experience advising Fortune 500 companies, PE-backed firms, and ambitious startups, Marcie is known for turning human insights into actionable strategies that drive brand relevance, innovation and long-term value. 

An entrepreneur at heart, Marcie founded an experience strategy firm, which she later sold to EY. Since 2013, she has served as a Managing Director at EY and founded the firm’s Generational Dynamics Lab, where she led groundbreaking work on the rise of Gen Z, shifting workplace expectations, and the future of customer and employee experience across industries. 

Marcie’s insights have been featured by CNBC, BBC, Bloomberg, The Wall Street Journal, and The Economist, and she’s been invited to speak on global stages including Aspen Ideas Festival, Forbes CMO Summit, and the Dubai Global Islamic Economy Summit. 

Whether helping business leaders understand generational shifts, shape workplace strategy, or humanize innovation, Marcie brings clarity, relevance, and results in an era of accelerating change and uncertainty.