Gigi Giannoni is Senior Vice President, Marketing & CX, for Gables Residential.  Gigi leads the efforts in bringing a strategic expanded customer experience perspective to the identification and implementation of product/market opportunities that ultimately impact the company’s bottom line.  The position is integrated across all divisions including operations, retail, development, design, DEI, sustainability. Balanced with an execution focus, this role leads major company initiatives and is a catalyst for change, positioning the customer first, with a focus on excellence.  She is also responsible for establishing the short-term objectives and long-term strategic vision for the company’s marketing efforts, overseeing the creation, implementation and execution of all marketing deliverables.  In addition, Gigi manages all company public relations efforts.  With over 39 years of expertise in real estate, she brings knowledge not only in multi-family, but also from the hospitality, active adult and for-sale industry.  She has her BA in International Politics/Communication from Rollins College and her Masters Degree in Management from Florida Institute of Technology.