Donald is known as a thought leader in the multi-family housing industry, particularly in places where technology and people meet. Perhaps best known for leading the development and implementation of Lease RentOptionsTM(LRO), the industry’s first automated demand forecasting and price optimization system, he is equally accomplished in the areas of sales performance improvement, marketing and marketing analytics, customer experience, and business intelligence. Donald is highly sought for “C suite” consulting on operational issues that drive significant ROI and by technology vendors for product design and “go to market” strategies.

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