Optimizing Unit Mix for Performance across Product Types

What do renters really want, and how is that shaping the way we design units and communities? From flexible layouts to space-efficient solutions to the rise of townhomes, this session explores how evolving consumer preferences are influencing floor plans across multifamily product types, including BTR, attainable, market-rate and more. Discover what’s trending, what’s timeless, and how to design and develop with demand in mind.