Optimizing Unit Mix and Amenities for Performance across Product Types

What do renters really want, and how is that shaping the way we design units and communities? From flexible layouts to space-efficient solutions to the rise of townhomes, this session explores how evolving consumer preferences are influencing floor plans across multifamily product types, including BTR, attainable, market-rate and more. Discover what’s trending, what’s timeless, and how to design and develop with demand in mind.