What Renters Still Value, What They Won’t Pay for Anymore

Session details:

Generational preferences, affordability constraints, and shifting lifestyle expectations are redefining what renters value and what they are willing to pay for.  Leading operators recognize that resident experience and understanding the human side of housing is a driver of performance.  Join developers and operators as they explore the intersection of lifestyle, affordability, and experience and how that alignment is translating into stronger portfolio performance.
Takeaways:
- What renters value today and what is losing relevance
 - Amenity and experience assumptions that no longer hold up and what is driving value
 - How demographics shifts are influencing decisions such as product design, service models and community positioning.
 - Balancing cost with delivering a product residents will pay for.

Join the 'Open Exchange' round table discussions focused on product segments at 2:50pm.