Smart branding is more critical than ever before in the Multifamily environment. Modern consumers, especially Gen Z and Millennials, buy into brand identity and brand experience as a key decision factor in purchasing. This brand experience begins with authentic connections to renters, and then it extends through to the initial and on-going experiences that they have with your brand promises. In this session, we will explore what modern consumers want, how brands can stand out and define themselves, and how experience, culture, and service all converge to deliver more referrals, renewals, and higher occupancy.

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